wearable experiments

I have years of experience shooting commissions for the private sector. There are all sorts of lessons learned from having your subject also be your client One of my tricks (so to speak) is being spontaneous as well as an ability to cajole the subject to do things they might never do in real life. All for the sake of Art. This is not always the case when you are shooting on assignment for fashion or advertising. Everything is completely planned before the shoot. Equipment is rented, models booked, shots listed and there is a time limit as well as a budget to account for.  On this assignment, the client was unsure of the weather so she booked an indoor field and had an intense shot list that mere mortals would have said was impossible. On my own time, I tech scouted the indoor location and really felt it wouldn’t work for the aesthetic of the job. During the tech scout I wandered around the outside and realized there were amazing locations that we could put to use but the budget wouldn’t allow for more location fees. We shot what was needed inside but around 4 PM as we were wrapping up the client must do shot list I brought her outside with the entire crew and started showing her my ideas. Since we weren’t paying for  the location ( a private park) , we shot with reflectors and available light  and I made it seem like I was shooting a personal image instead of a major Wearable Experiments social media campaign to introduce fashion and technology at the Cannes Lions Design Conference.